GreenerU
Our mission is to make sustainability personal to people by helping them understand the different issues out there. We want to help people understand how they can lead more sustainable lifestyles in the most effective way possible. GreenerU is a lifestyle sustainability app that automatically tracks your day-to-day consumption habits, measures your lifestyle’s environmental impact, and provides you with personalized, analytics-based insights to lead a better lifestyle. And since we are all about fun and good karma, we made it competitive and rewarding to be more sustainable. Check out what we are about here. https://youtu.be/ULZkAACi_9w The modern consumer is eco-conscious. They wish to lead a sustainable lifestyle but in reality, very few of the rudimentary strategies they adopt really make any difference in the grand scheme of things. Since there is no way today, to measure current levels of lifestyle sustainability, there is no way for anyone to know what sort of activities have the potential to reduce maximum impact. To add to this, product brands are working furiously to add more and more sustainability claims (like fair trade, fair-chain, cage-free, GMO-free, all natural, locally grown, organic, ecological and so on) to existing products. This confuses the consumer and creates doubt and mistrust in their minds, thus making them give up on their sustainability ambitions. This is where GreenerU steps in. GreenerU is a mobile app that helps people lead healthier, more sustainable lifestyles by a) quantifying their daily lifestyle sustainability performance in all aspects of their lifestyle, namely: energy use, water use, mobility and shopping, and b) providing them with tips / suggestions on sustainable alternatives that reduce impact while saving them money and supporting their causes. We use a completely big data analytics to analyze your consumption and come up with innovative ways to reduce your impact. In order for us to succeed, we primarily need seed funding and clients (that are providers of goods and services to consumers). Things we need: 1. Seed funds 2. Partners - energy, water, mobility and retail goods service providers 3. Experts in marketing and communication that can make viral campaigns. 4. Video makers that can make videos that are fun, informational and create strong emotional connections with people. We currently have a beautiful prototype without any back-end functionality which we are testing now. The plan once we get the funds, is to grow the team - set up a software development center in India to develop the back-end of the app. We will also hire interns to do some of the background sustainability research work. This is the first priority. The development of the first stage of the app will take about 3-4 months after we receive funding. While we do that, we are already speaking to companies in the energy sector, and grocery stores to pilot our app. If a pilot is successful, we get the ball rolling. We can then go to investors and get more funds, and in the slightly longer term, get sustainable revenue from our business partners that gain from such consumer services. While we develop the app, the plan is also to create a series of informational videos that will be featured in our app and on our website to explain the various sustainability claims/labels/certifications made on products. This will help consumers be more informed, generate interest in our app and build a community around it so that when the app is ready, we have a user-base eager to try it out. We will also do for other sorts of advertising for our app - getting on radio shows, getting featured in magazines etc.